By  on May 7, 2008

ATLANTA — Russell has signed an exclusive five-year partnership agreement with Pop Warner Little Scholars, Inc., the world’s largest non-profit youth football and cheerleading organization, naming Russell and Russell Athletic brands as the official uniform provider and official headwear and coaches’ apparel provider of Pop Warner.

The Spalding brand will continue as the official football of Pop Warner, and Bike will continue as the official protective football equipment provider. The brands are all part of Fruit of the Loom, a Berkshire-Hathaway, Inc. company.

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