PARIS — French fashion house Sonia Rykiel is hoping to help women loosen up with its newest collection.
For fall, the firm is launching a line of apparel and accessories that can be used for yoga and Pilates, but also for lounging at home or at the spa.
Labeled Rykiel Karma, Body & Soul, it's the latest idea from Nathalie Rykiel, Sonia's daughter and creative director of the family-owned company.
"I noticed that in sport, women tend to either wear beat-up jogging pants or dancewear, but there was no technical clothing that was also glamorous and sexy," said Nathalie Rykiel, who based the line on her own needs as a working wife and mother who squeezes yoga and Pilates into her hectic schedule.
Targeted at sophisticated thirtysomething women, the mostly black line includes eight styles of leotards, vividly striped legwarmers and headbands and velvet-trimmed bodysuits and machine-washable cashmere wrap tops that can also be paired with jeans.
There are also aromatherapy pillows, thalassotherapy accessories for seaweed-based spa treatments and punch bags dotted with slogans such as "No Stress" spelled out in crystal, indicative of Rykiel's fashionably relaxed attitude to sport.
The new label is slated to bow this September at what is now the Rykiel children's store on Rue de Grenelle and at Galeries Lafayettes here, as well as Rykiel "concept stores" in Brussels and Milan that unite all of the Rykiel lines under one roof. Retail prices range from about $78 (65 euros) for a T-shirt to about $520 (430 euros) for cashmere pants. Sales projections were not disclosed.
Rykiel chief executive officer Simon Burstein said after testing the product in Europe, the company plans to roll out the line to key markets such as Tokyo and possibly the U.S.
It will be sold in tandem with its two-year-old Rykiel Woman line that features cashmere sweaters, pashmina dressing gowns and negligees.
"I want women around the world to feel they have a one-stop shop to go to that's full of treats to make them feel good," Burstein said.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty