NEW YORK — It’s best known for its lighters, writing instruments and traditional men’s wear, but S.T. Dupont could soon be a globally recognized luxury lifestyle brand.

The storied label, which dates back to entrepreneur Simon Tissot Dupont’s discovery of a market for fine-leather diplomatic travel cases and document pouches when he founded the company in 1872, has had a historic knack for building its success by changing its image to reflect the times.

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