NEW YORK — Wrangler is ready to prove that its jeans are good for more than just riding horses.
That’s why the Greensboro, N.C.-based denim house introduced them at the Black Hills Motorcycle Rally. The company showed these members of the Harley Owners Group the new Wrangler ad campaign, which draws a connection between equine enthusiasts and motorcycle devotees. The slogan is “Horse or Hog — There is No Better Jean on the Planet for Riding.” It addresses the idea that the same principles that make a pair of jeans great for riding horses can be applied to riding a motorcycle.
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