It's in the numbers. Representing the biggest consumer segment in the industry, moderate apparel brings in $40 billion at retail annually. Its products range from casual sportswear to affordable career, with a diverse consumer profile. While the brands in the sector might have not have the profile of more upscale names, their volumes are impressive and their consumer recognition is high. This season, designers are focusing on fresh sailor styles - lots of stgripes and clean lines. Here, Emma James' blue jacket, red, white and blue top and white pants, all in cotton and spandex.

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