NEW YORK — Seeking to reach customers in new ways, Saks Fifth Avenue Enterprises has struck an agreement with William Morris Consulting to “leverage the Saks brand and build alliances in different industries,” Saks Inc. vice chairman...
NEW YORK — Seeking to reach customers in new ways, Saks Fifth Avenue Enterprises has struck an agreement with William Morris Consulting to “leverage the Saks brand and build alliances in different industries,” Saks Inc. vice chairman Stephen Sadove said Wednesday.“Think of it as a consulting partnership,” Sadove explained. “We want to identify new partnerships in entertainment, publishing and other industries where we really haven’t had a presence before.” Hypothetically, it could involve getting Saks in a movie, as part of the plot, perhaps as the scene for buying a wedding dress, he said. Sadove also hopes to maximize Saks stores and windows for tie-ins with other brands and products and cultural events, and as entertainment destinations. William Morris Consulting is a unit of the William Morris Agency.Sadove pointed out that Saks has already embarked on new marketing strategies, noting that this fall, Mercedes Benz is making a Saks Fifth Avenue edition, and last April, the Saks flagship here placed the Wall Street Journal in its windows to promote the new look of the newspaper. “Today’s retail environment demands an enriched customer experience” Sadove added.The agreement is reminiscent of Kmart’s recent announcement that it retained Creative Artists Agency, the talent and literary firm that also represents Coca-Cola, Motorola and Boeing, to help it develop entertainment-related marketing strategies and brand-building programs. Kmart hopes to capitalize on projects in film, TV, music and video games as they relate to its existing marketing efforts and exclusive core brands, such as Martha Stewart and Joe Boxer."
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion