NEW YORK — Saks Fifth Avenue gave the world a glimpse of its future on Oct. 3 by showing off its newly spiffed-up beauty floor and its newly hired resident makeup artist. Dubbed Saks Beauty Place, the retailer’s effort also revealed an intention to differentiate itself by putting a greater emphasis on catering to customers’ individual needs.

"It’s about service across all brands, enriching the customer’s shopping experience," said Deborah Walters, Saks’ senior vice president and general merchandise manager for cosmetics and fragrances. Just as customers shop across many ready-to-wear designer lines, she noted, "our clients in New York don’t want one brand of makeup on the first floor. It’s about how the customer shops — across the board."

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