SANTA MONICA, Calif. — In a partnership of firsts all around, L’Oréal Professionnel, L’Oréal’s luxury salon line Kérastase and the salon-retail-agency-workshop Fred Segal Beauty, have teamed up on a concept here they believe will take the industry to where no salon has gone before.

The collaboration inaugurates the Kérastase Institute, including a glass-enclosed Treatment Cabine and retail space; and the first full-fledged Color Bar, L’Oréal Professional’s first color consultation center in the U.S. and the second, globally.

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