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Some 221 international brands will be exhibiting at the next Intimate Apparel Salon, which runs March 2-4.
This story first appeared in the February 24, 2003 issue of WWD. Subscribe Today.
Continuing to be staged at the Millennium Broadway Hotel at 145 West 44th Street, Elly Ahn-McCloud, trade show manager of the Messe Frankfurt/Intimate Apparel Salon alliance, said the salon has been a regular pit stop for retailers from major department and specialty stores, as well as small specialty operations for more than a decade.
A highlight of the March edition will be a sales office at the hotel, which will be dedicated exclusively to the upcoming fair in August at the Jacob K. Javits Convention Center. The sales area will feature an oversized floor plan with visuals.
“We feel it is important that people will be able to visualize the direction the show is going in the future,” said Ahn-McCloud.
She noted that the expanded August edition will reflect a change in the exhibition structure with a “far more international direction, particularly South America. But we realize that the backbone of the show will continue to be the loyal and original exhibitors of the Millennium show, the vendors that Carol Bigman has had since the show’s inception.”
Ahn-McCloud said all levels of the show in August will be enhanced through a full schedule of fashion shows, trend seminars and a variety of amenities for buyers to relax and work in a spacious setting. She emphasized that among the most important elements of the updated format in August will be the range of options for exhibitors to choose customized or standard booths.
“We want exhibitors to say ‘OK, I have a choice here and I can set it up the way I want,’” she said. “Some vendors want custom booths or what we call raw space, an environment in which a construction company can come in and personalize a vendor’s booth.”
Ahn-McCloud added that this “additional flexibility will give buyers the opportunity to see product in a fashionable and beautiful setting, enhancing the trade show experience.”
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