Many industries see summer as a time to go on holiday. Not the beauty industry. The seasonal change serves as a prime time for new items, especially from hair care companies. The professional market, in particular, is gearing up for a slew of new, including entries that bring innovation, address hair trends and aim to protect hair from the sun's harmful rays.
In July, salons will receive L'Oréal Professionnel's updated Colorist Collection, a new version of the color-depositing shampoo and conditioner line first introduced in the Nineties by Artec. L'Oréal Professionnel — which purchased Artec in August 2002 — reworked formulas so they now blend and bond better with today's hair color choices. Colorist offers 12 shampoos and conditioners, including two new shades, Vanilla Bean, for darker blondes, and Hazelnut, for chocolaty brunettes. Ingredients, such as apricot kernel oil and fruit extract, aim to deliver shine and color, while keratin-bonding dyes address longevity.
Colorist is meant to be used every other time one shampoos, and has been packaged in color-coded containers to make selecting items easy. Colorist shampoo will sell for $15, and conditioners, for $17.
While color is always a hot topic, styling products can perfect a summer coif. Sebastian Professional, the maker of Shaper and Shaper Plus Hair Spray, looks to raise its profile in a deal that makes them the official stylers for the summer movie remake of "Hairspray." The partnership with New Line Cinema called for specially designed, limited edition cans that will be available in salons in June for about $13 to $14 per 10.6-oz. container.
To get the perfect summer wave, luxury hair care brand Kérastase is launching Oleo-Curl. The new, four-item line builds on the Oleo franchise and uses technology found in Oleo-Relax, a regimen that addresses frizz. Oleo-Curl includes shampoo, conditioner, a curl-defining mist and a smoothing cream, and is packaged in light orange containers, a few shades away from Oleo-Relax's bright orange bottles.
"We took technology from Oleo-Relax and implemented that as the foundation for Oleo-Curl," said Shane Wolf, vice president of marketing at Kérastase, adding that the two lines are meant to be used together depending on the desired style. To help educate stylists on the ins and outs of the new line, Kérastase has tapped hair stylist Tommy Buckett to appear in an educational video, as well as to make press appearances and test new formulas. Buckett hails from Sally Hershberger, which just recently became a Kérastase salon. Oleo-Curl items will sell from $32 for the shampoo to $58 for the conditioner and are launching to salons in June.Sometimes smaller ventures can make a big difference on retail shelves, too. There's a new shampoo and conditioner by ThermaFuse, the professional industry's go-to hair care brand for heat-styled hair. Each has new moisturizing technology that's also sulfate-free. The new items will sell for $18.50 each.
Joico is looking to keep hair healthy all summer long with K-Pak Sun Therapy Treatment Masque, which can be used as a hair protectant while sunning at the beach. The formula contains aloe vera, UV protectants and proprietary Joico technology to keep hair conditioned and manageable. It is available in salons now and sells for $15.95.
FHI Heat continues to bring innovation to styling tools, its latest effort being a wireless heated razor, which reaches 250 degrees. The razor will sell for $150 and is recommended for hair extensions and etching. Replacement blades are available in packs of 10 for $20.
And Tigi has added to its S-factor hair care line with Color Savvy, a shampoo and conditioner with sulfate-free formulas to protect color and offer a mild, gentle rinse. Color Savvy products will retail for $24 each and are available in salons now.
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