By  on May 31, 2012

Salvatore Ferragamo is shining a spotlight on its men’s resort line for the first time, showing a summer-themed collection shortly before the focus turns to its women’s 2013 cruise runway show, scheduled to make its grand entrance at Paris’ Louvre museum next month.

“Pre-collections have grown in importance over the last several years, gaining a relevant role not only in terms of sales but also in terms of brand image,” said creative director Massimiliano Giornetti. “Even if this process started in the women’s wear business, it now concerns men’s wear too. Pre-collections are essential because, hitting stores at a delicate moment between the two main collections, they bring a new offer, satisfying requests from customers who are more attentive and whose needs and desires are in constant evolution.”

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