MILAN -- Focusing on upgrading its brand awareness and diversifying, Samsonite has signed a licensing contract with Zamasport for the production and distribution of the company's Blacklabel women's and travel...
MILAN -- Focusing on upgrading its brand awareness and diversifying, Samsonite has signed a licensing contract with Zamasport for the production and distribution of the company's Blacklabel women's and travel wear lines. The first collection produced by Zamasport bows for fall. In addition to an agreement with Seibu for the distribution of Blacklabel in Japan, Samsonite announced the appointment of Alberta Serantoni as design director of Samsonite Blacklabel Footwear, starting Feb. 1. Serantoni was head of the design office at Diego Della Valle's Hogan brand.
"We have tied Samsonite Blacklabel to three reference names of the fashion world," said Beppi Fremder, president and chief executive of Samsonite SpA. "We have decided to strengthen and develop the Blacklabel brand. Our goal is to place our products in the high end of the international market."
Zamasport, founded in 1966 and based in Novara, has a history of production for fashion houses such as Callaghan, Walter Albini, Versace, Romeo Gigli, Helmut Lang and Gucci. "This license is part of our strategy to consolidate Samsonite Blacklabel, which stemmed from the desire to diversify the Samsonite label and to upgrade the brand," said Fremder. Gigi Vezzola is design director for the label.
Fremder said Serantoni's appointment is part of a strategy to "strengthen the identity and the quality of the product."
With Seibu, which will become the exclusive distributor of Blacklabel, the company plans to open a flagship in Tokyo this year, and, in the short and medium term, two in-store shops and 30 corners in Japan.
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
“It was a very surreal feeling. It wasn’t like we were in the studio together coming up with it — it’s more like he discovered it and loved it. I didn’t let myself get my hopes up, but then it happened it was very exciting,” said singer-songwriter @nombe on discovering that @pharrell would be using his song, “Cant Catch Me” on his HBO documentary series “Outpost.” The German-born singer — named Noah MacBeth — talked to WWD about feminism, using art as a platform for political expression and personal style. Read more on WWD.com #wwdeye (📷: @jilliansollazzo)
This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)
20-year-old British singer @jorjasmith_ made her debut at Coachella last weekend. We caught up with her and talked about her love for Amy Winehouse, working with Kendrick Lamar on the “Black Panther” album and her fashion philosophy. Read the interview on WWD.com #wwdeye (📷: @katiedaisyla)
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)