WWD.com/fashion-news/fashion-features/sanctuwear-ready-for-retail-730114/
government-trade
government-trade

SanctUWear Ready for Retail

NEW YORK — Just as yoginis know how to lengthen and strengthen, Global Sourcing & Design is doing the same with its new label, SanctUWear.<br><br>The yoga-inspired collection bows at better resort specialty stores in August and will mark the...

NEW YORK — Just as yoginis know how to lengthen and strengthen, Global Sourcing & Design is doing the same with its new label, SanctUWear.

The yoga-inspired collection bows at better resort specialty stores in August and will mark the first time Global Sourcing & Design has launched its own label. Private label has been the $40 million company’s focus since it was founded in 1998.

Instead of pitching SanctUWear to department stores, the collection will debut at resort shops such as The Golden Door Spa and The Phoenician. In addition to making the label somewhat exclusive, Jenny Delaney, director of sales, said of the strategy: “This way specialty stores won’t get hurt by markdowns in departments stores. Specialty stores really have no control at that point.”

Wholesale prices range from $15.75 to $30, leaving retailers with 55 to 58 percent markups, Delaney contended.

“We own our own mills and factories, so we can keep prices down,” she said.

Essence, Lustre and Bliss comprise the collection’s three groups. Made of cotton jersey or French stretch terry, Essence has core pieces like a V-neck tank with a sewn-in shelf bra, pants with a drawstring waistband and capri pants with a fold-over waistband. Lustre consists of velour, sportswear-inspired pieces and novelty knits such as pants with jeans details and cowl-neck tops. Bliss has relaxed knits in items such as two-tone V-neck tops and crew necks.

Many pieces can be worn for practical purposes in yoga studios or as layering pieces for more leisurely pursuits. The aim is to have women integrate yoga and spa attire into their everyday wardrobes, Delaney said.

The company expects the median age of the SanctUWear consumer to be 40. Offering traditional misses’ sizes from extra small to extra large has been a selling point with retailers looking for more generous cuts, Delaney added.

This story first appeared in the May 29, 2003 issue of WWD.  Subscribe Today.