NEW YORK — Jil Sander diehards were shopping in full force Friday morning as the brand’s flagship here made its debut.
The 7,000-square-foot store at 11 East 57th Street is an homage to the label’s minimalist aesthetic. The space’s striking limestone facade, which features double-height arched windows, gives way to a sleek, spare white-walled interior with warm golden lighting. Three levels of pale limestone floors, thin nickel silver merchandise displays and frosted glass are subtle but luxe elements used by the architect Michael Gabellini in an effort to emphasize the clothes as opposed to overwhelming them with an overt store design.
Intricate and complex architectural and design features — such as a layered wall that undulates through the space’s three stories, ambient lighting calibrated to depict colors accurately, walls containing an invisible sound system and a radiant floor heating system — are discreet touches serving to further offset the merchandise and shopping experience.
"The space is set up as a frame so the firm materials that exist there can continually be adjusted to complement the collection as it changes and evolves," said Gabellini.
The original facade of the space, which was built in 1900, was restored, according to Gabellini: "We wanted to retain the grandness and glamour of the existing storefront and contrast it with the newness of the inside — yet imbuing it with character to feel intimate and warm. The intention is to think of it as a grand home." This idea is in sharp contrast with the current trend by other retailers to create "megastores," he said.
The women’s collection, including shoes and accessories, fill the first two floors, while men’s is situated on the third. The company plans to install offices and showrooms in the remaining floors atop the store.
Milan Vukmirovic, the brand’s creative director, said the store will finally allow New York customers to see the Jil Sander women’s and men’s collections in their entirety.
Retail prices range from $1,200 to $4,000 for coats, $1,400 to $2,600 for suits, while jackets, trousers and skirts average $500.
The company, a division of Prada Group, declined to give a forecast for first-year store sales. This is the first Jil Sander store in New York, but new stores in Sapporo, Japan and Beverly Hills are currently in development, according to the firm.For the six months ended June 30, Sander reported a loss of $13.4 million on sales of $66.8 million.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over the top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty