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Sara Lee Consolidates Four Units

NEW YORK — Sara Lee Corp. consolidated the production, distribution, sourcing and purchasing units of its Sara Lee Branded Apparel division Wednesday.<br><br>Charles Nesbit, formerly chief executive of Sara Lee intimate apparel, was named to the...

NEW YORK — Sara Lee Corp. consolidated the production, distribution, sourcing and purchasing units of its Sara Lee Branded Apparel division Wednesday.

Charles Nesbit, formerly chief executive of Sara Lee intimate apparel, was named to the new post of chief supply chain officer for all apparel products.

Nesbit, who joined Sara Lee in 1979, will also oversee the international trade and sourcing divisions. He will remain a vice president of Sara Lee Corp., a position he has held since 1999.

Ray Nadeau will fill the role of president of Sara Lee Intimate Apparel and Hosiery and oversee Hanes and L’eggs hosiery and the Canadian Canadelle unit. He formerly managed the Bali, Hanes Her Way and Playtex intimates businesses and was most recently president of Playtex Apparel.

Sally Tomkins will relocate to New York as vice president of design, merchandising and research and development. She will oversee the design of intimate apparel and hosiery as well as merchandising and global seamless development and the new Sara Lee Branded Apparel research and development facility in Winston-Salem, N.C. Formerly at the Nottingham, U.K. office, Tomkins was vice president of global seamless research and development.

David Palmieri, formerly president of Bali Intimates, now will lead the company’s sales program for department stores, an area of the customer management group, which was formed in June last year.

Jennifer Armstrong has been named to the new position of vice president of business planning for Sara Lee Intimate Apparel and Hosiery. She was formerly vice president of marketing for Bali, Barely There and Wonderbra.

Also promoted were Fran Braun, named vice president of Bali Intimates, and Debbie May, now vice president of marketing for Playtex Apparel.

This story first appeared in the July 31, 2003 issue of WWD.  Subscribe Today.