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NEW YORK — Like a modern-day Holly Golightly, Behnaz Sarafpour will be giving Tiffany & Co. a real taste of fashion.
Instead of window shopping like Audrey Hepburn’s character did in “Breakfast at Tiffany’s,” Sarafpour will stage her spring fashion show on the main floor of the company’s Fifth Avenue flagship next month. About 245 people are expected to be invited to the Sept. 12 morning event.
“For me, I thought this would be my one day of living out my Audrey Hepburn fantasy,” the designer said. “I thought it would be really fun and exciting. It will be a real morning at Tiffany’s.”
This will mark the first time Tiffany has “attempted to host a fashion show,” said Fernanda Kellogg, the store’s senior vice president of public relations. “We want our jewelry to be seen, as well.”
Some will be stored away in the store’s display cases and some will be worn by models on the catwalk. The runway will be built on the main floor’s circular walkway. In addition to providing the space and the jewelry, Tiffany is sponsoring the show.
“We wanted to be closer involved with fashion week, and when we were thinking of designers, it was Behnaz — but of course,” Kellogg said. “She really is a designer we felt attracts the uptown crowd and the downtown crowd. Since we’re on the crossroad at 57th Street, she was perfect for us.”
The designer is known for her charming, ladylike looks with offbeat retro touches. Sarafpour, a recent inductee to the Council of Fashion Designers of America and a contender for the first CFDA/Vogue Fashion Fund grant, said she proposed the idea to Tiffany executives and was pleased when they accepted.
“Tiffany is such an institution in New York. It transcends what’s trendy,” she said. “There’s something about Tiffany that I love that’s quite timeless and that’s even aspirational in some way. It’s the young person moving to New York who realizes their dream of establishing something.”
— Rosemary Feitelberg
This story first appeared in the August 3, 2004 issue of WWD. Subscribe Today.