NEW YORK — Sarah Michaels, the brand that for some people brings to mind grandma poking through a cellophane-wrapped basket of floral mists on Mother’s Day, will all but be forgotten. At least that’s what the brand’s owners are hoping.

Beginning in January, a more contemporary Sarah Michaels incarnation begins shipping to retailers nationwide. New packaging, new formulas and eight new gift-set ideas have been modeled after a modern woman’s lifestyle, rather than a fragrance, the basis for Sarah Michaels’ past existence. The new line looks to bump sales up 40 percent in 2003 to $150 million.

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