By  on June 19, 2008

LONDON — Savile Row tailors lost their claim to the word ‘bespoke’, as meaning exclusively hand-made earlier this week, following a ruling by the British Advertising Standards Agency.

The ruling, issued Wednesday  comes after a dispute about an advertisement placed by placed by London-retailer Sartoriani, which offered a ‘bespoke suit’ for 495 pounds, or $968.

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