By  on June 19, 2008

LONDON — Savile Row tailors lost their claim to the word ‘bespoke’, as meaning exclusively hand-made earlier this week, following a ruling by the British Advertising Standards Agency.

The ruling, issued Wednesday  comes after a dispute about an advertisement placed by placed by London-retailer Sartoriani, which offered a ‘bespoke suit’ for 495 pounds, or $968.

Sartoriani’s suits, a fraction of the cost of traditional Savile Row suits which run at an average of 5,000 pounds or $9,784, are made-to-measure and produced in Germany, where they are mostly machine cut and sewn.

The complainant, Savile Row Bespoke, the association that represents Savile Row tailors, argued that the claim of ‘bespoke’ were misleading, as traditional bespoke suits are made by hand in the U.K. to strict guidelines.

The complaint has not been upheld by the agency.

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