NEW YORK — Avon has hired away Prada Beauty’s senior executive.
This story first appeared in the March 4, 2003 issue of WWD. Subscribe Today.
Jill Scalamandre, general manager of Prada’s beauty arm, Cosmetics International Distribution, is joining Avon April 1 as group vice president of global marketing. She will report to William Susetka, Avon’s president of global marketing.
Scalamandre succeeds Virginia Pagetti, who had been vice president of product development, but with an expanded role, said Susetka. Pagetti will become vice president of marketing transformation in Brazil, a Latin American initiative to link marketing and supply chain efforts.
“Jill is going to be here to help drive Avon’s global beauty agenda, which includes a comprehensive strategy as well as developing and marketing our breakthrough global beauty products,” said Susetka. Additionally, Scalamandre will have a hand in Avon’s advertising campaigns, “to ensure the message is consistent with brand-building efforts,” he added.
Before heading up the launch of Prada Beauty four years ago, Scalamandre had held senior marketing positions with Revlon, where most recently she was senior vice president of marketing for Almay. Under Scalamandre, Almay’s retail sales grew 36 percent in 1998.
Scalamandre said Monday that the power of the Avon brand, the company’s philanthropic programs and the opportunity to apply her mass and prestige market experience, drove her to the decision.
“It is a great opportunity to expand my own horizons and to work with Andrea [Jung, Avon’s chairman] and Avon’s highly accomplished team,” said Scalamandre. “Avon means a lot to women and it goes beyond the beauty products — it is all encompassing. There is a lot of power and a lot of energy in the company.”