MAD AVE. MAX

Movie mania hit Max Mara during the opening bash for its Madison Avenue shop recently. The party drew stars Isabella Rossellini and John Turturro and after cocktails, everyone moved crosstown for a rare screening of Roberto Rossellini's 1948 "L'Amore" at Lincoln Center.

"I'm a big admirer of neorealist films," said Turturro, who introduced the movie -- an Anna Magnani tour de force -- and slipped in a plug for his new movie, "Quiz Show."

Rossellini said censors kept her father's movie in the dark and out of the U.S. for years, until Max Mara funded the one-night stand in conjunction with the Film Society of Lincoln Center and Cinecitta, the Italian film archives. One of the film's two episodes was deemed blasphemous, she explained. "It's about a village woman who mistakes a man for St. Joseph and gets pregnant. She was the town fool." More offbeat behavior is being chronicled by photographer Max Vadukal, who told WWD he's directing a docudrama about women who wrestle men for money. It's called "Headlock," and it should be released next spring. "These are definitely beautiful women, but it's a different type of beauty," Vadukal said.

MADAME AT THE MET

It's unusual for the Costume Institute at the Metropolitan Museum to devote an entire exhibit to an individual living designer. But that's exactly what curator Richard Martin has done with the current show, Madame Gres, which runs through Nov. 27. The exhibit features a vast array of the couturier's work, from a 1935 evening suit with a pagoda jacket to the draped dresses she was known for throughout her career. Also included are dresses and coats made as late as 1985.

Big Awards From Big 'D'

"They seem to think I have some sense of style or something," said Raquel Welch, squeezed into a black dress by Hervé Leger. "This is sort of like Oscar night. I'm so glad to receive a fashion award after all of this time."

Welch, who noted that she wore "very few clothes" at the beginning of her film career, was in town last week to receive the "honorary style" award from Dallas's International Market Center.Once a year, the Dallas crowd comes north to give out its Dallas Fashion Awards and some 200 partygoers turned out this time at a new setting -- the Four Seasons Hotel.

The winners, who received statuettes called Femme awards Tuesday night, were selected by retailers who shop the Apparel Mart in Dallas.

Byron Lars presented the celebrity award to Kristi Yamaguchi, the 1992 Olympic Gold Medalist, and a spokesmodel for Hoechst Celanese acetate.

Other winners by category included: Richard Tyler of Anne Klein, for fashion excellence; Victor Alfaro, in the rising star category; Leegin, City of Industry, Calif., for accessories; David Dart, Los Angeles, for contemporary; Teri Jon by Rickie Freeman, New York, for designer dresses; Joseph Ribkoff, Montreal, for dresses; Ellen Tracy, New York, for designer sportswear; Richard & Co., New York, for sportswear; Gottex, New York, for swimwear; Periphery, New York, for innerwear; Tickle Me, New York, for children's wear, and Niteline, New York, for bridal and formal.

JUICING UP

The Hollywood set has long been partial to organic food, and now the bicoastal in the business have been flocking to Josie's on Amsterdam Avenue. Harvey Keitel, Peter Gallagher and Helen Hunt are among those who've recently been to the organic eatery and juice bar, which is co-owned by Rob Morrow. Josie's features such fare as marinated mushroom or steak fajitas wrapped in whole wheat tortillas with spicy avocado salsa and tofu "sour cream," and seared yellowfin tuna wasabi burgers.

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