Toes, Toes Toes!: Feet were in at EPPS. Pedicure products abounded. Artificial nails for toes are hot items, according to Pacific World Corp. At W.E. Bassett, foot care is viewed as a major push for drug chains and the company has added more foot care products such as insoles to challenge category leader Dr. Scholl's.
Royal Idea: Procter & Gamble is reportedly working on a multicultural cosmetics collection fronted by Queen Latifah, a spokeswoman for Cover Girl. One large mass merchant said she thinks anything associated with Latifah will have instant credibility, especially with multicultural shoppers.
Holding Pattern: Annie Hubert, president of Soho Cosmetics, a Canadian beauty brand recently acquired by Markwins, said the company will delay introducing its cosmetics line to the U.S. "We have to come up with something really different," said Hubert. "Unless we can do it, we will hold off." The company is proceeding with plans to launch cosmetics bags.
New Frontier: Caboodles, which is sold chainwide at Target, will soon set up shop in J.C. Penney stores. Caboodles vice president of sales Dallas Miller described the display as an open-sell, back-lit unit that will be manned by a cosmetician.
Implement Infusion: And with more care of toes come more tools and implements. Retailers were bombarded with high-tech implements ranging from a folding eyelash curler from Jatai under the Seki brand to a two-sided callous-rasp from Tweezerman. Universal Group also touted its vibrantly colored implements, as all companies try to challenge Revlon, Sally Hansen and TRIM for sales.
Nailed it: Pacific World is offering a new shorter artificial nail product called Short Cuts. The company sees signs that the business is perking up with Pacific World's senior vice president sales and category management, Joel Carden, dubbing it the "healthiest in five years." W.E. Bassett agreed and is adding artificial nails to its TRIM implement collection called Comfy Fit by TRIM (pricing $1.99 to $3.99). And color is returning to nails, knocking out subdued hues.
Beautiful Brushes: What Bobbi Brown and Trish McAvoy have done for brushes is filtering into the mass market. Diversified Distribution unveiled Posh by Upstate, a collection of brushes rivaling department stores' offerings.Orange County Choppers: The stars of Discovery Channel series "American Choppers" have tattoos and a successful fragrance in department stores. Now A&K Distributors is taking the 1-oz. size and repacking it for the mass market. Personal care items and gift sets will follow.
Online shopping: While many online beauty Web sites fizzled years ago, CosmeticMall.com is proving the model can work. The site is up to 500 vendors including mass and class." We have real beauty experts who make recommendation and educate people," said Erez Barak, vice president sales and marketing.
Power Hall: Manufacturers opting for the 10-minute meetings in the Power Hall (instead of 20 minute hotel room meetings) raved about the format. "I love it," proclaimed Steven Shweky, vice president, Skaffles.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews