NEW YORK — Calvin Klein’s new men’s fragrance, Calvin Klein Man, will receive an extra push from a provocative ad campaign to help launch the new classic scent this October. Much like the spicy scent itself, the ad, which features model Garrett Neff, aims to celebrate masculine strength and the beauty of the male physique.
Launching in the U.S. at Macy’s East and West stores on Sept. 24—and followed by a full rollout to 2,200 doors in October—Calvin Klein Man is positioned to be the house’s new premium-priced classic. The scent was developed by Firmenich Perfumers Jacques Cavallier and Harry Fremont in conjunction with consultant Ann Gottlieb, and is classified as a spicy wood fragrance. While the company would not divulge projections, industry sources estimate that Calvin Klein Man could do $25 million in retail in the U.S. in its first year, making the sexy scent one of the five top-selling men’s fragrances in the U.S.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"