MILAN — For the first time in its history, Mila Schön will not present a runway show when spring fashion week opens in Milan next week.
The Mariella Burani-controlled brand said it would instead present the collection to buyers through appointments. The shift follows the recent departure of Schön creative director Marc Helmuth. Helmuth took over at Schön last June after its previous design trio, Greg Myler, Stefano Citron and Federico Piaggi, went to Byblos. Helmuth designed only two collections for the house.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)