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Scoop’s Growth Plan

NEW YORK — Scoop, the hip specialty chain, on Monday will open a Scoop Street denim shop inside its Third Avenue and 73rd Street location, which is called What’s the Scoop. <br><br>In addition, "we’ll be opening a [free-standing]...

NEW YORK — Scoop, the hip specialty chain, on Monday will open a Scoop Street denim shop inside its Third Avenue and 73rd Street location, which is called What’s the Scoop.

In addition, “we’ll be opening a [free-standing] store that will be very similar to Scoop Street, for casual men’s and women’s wear, in November,” said Stefani Greenfield, cofounder of Scoop. She declined to specify the location, awaiting conclusion of lease negotiations.

Greenfield said Scoop Street could become a free-standing denim concept or housed inside existing stores. She said the 500-square-foot Scoop Street space on 73rd Street was used for sale merchandise. Scoop Street has its own entrance, two full-time jeans experts, denim and related sportswear and accessories, and the same loft-like minimalist aesthetic as its sister locations, but with a blue poxy floor giving it a sense of its own space.

Greenfield said Scoop does over $1,500 in sales per square foot. “We turn our merchandise over 10 percent each week. Denim will be in the same range or better. It’s one of our best-selling classifications, but it’s a lower price point. The key to turning jeans fast is not only having the right styles and washes, but owning the sizes. We sell from a 24-inch waist to a 32-inch waist.”

Scoop’s core denim lines are Seven; Paper, Denim & Cloth, Earl Jeans, Juicy Couture, Joe’s Jeans, Levi Strauss and Joie. The store also sells fashion-oriented jeans labels such as Habitual, Henry Duarte and Marc.

What’s the Scoop is casual sportswear and accessories driven. Next door is Scoop NYC, which sells designer collections such as Marc Jacobs and Michael Kors. And adjacent to that is the former Scoop Street, which becomes Scoop Men’s on Aug. 13. Scoop also has stores in East Hampton and Greenvale, Long Island, SoHo and Miami.

This story first appeared in the July 26, 2002 issue of WWD.  Subscribe Today.