WWD.com/fashion-news/fashion-features/scoop-opens-in-meatpacking-district-741937/

NEW YORK — The Meatpacking District welcomes yet another retailer into its odorous midst today.

This story first appeared in the December 17, 2002 issue of WWD.  Subscribe Today.

Scoop, the New York-based specialty store retailer, has opened a sixth unit at 873 Washington Street, on the corner of 14th Street.

The 2,000-square-foot space is in keeping with the rest of Scoop boutiques with its minimal, spare aesthetic of white walls, polished cement floors, stainless steel fixtures and oversized navy leather cubes. However, owners Stefani Greenfield and Uzi Ben-Abraham were intent on keeping the space’s original architecture and loft-like, art gallery feeling.

“We didn’t want to bring the uptown vision downtown, we wanted to keep its downtown vibe,” said Greenfield. “Our goal is to create similar environments in all of our stores so when you walk in, you’ll feel like you’re in a Scoop,” said Greenfield. The retailer has units in East Hampton, Miami, Greenvale, N.Y., and now a total of three in Manhattan.

Scoop’s new digs will cater to both men and women and feature the retailer’s signature mix of contemporary lines like Marc by Marc Jacobs, Joie, Paper Denim & Cloth, Seven and Scoop’s private label, as well as accessories such as Jimmy Choo stilettoes, Kors platform sandals and Kooba handbags. Prices range from $38 for a Juicy T-shirt, $135 for jeans to $2,000 for Scoop’s private label shearlings.

Greenfield and Ben-Abraham’s forecast for the store’s first-year sales is approximately $3 million. “But that’s a conservative estimate,” said Ben-Abraham, who puts the company’s average sales per square foot at $1,800.

Another Scoop store is slated to open in Greenwich, Conn., this spring.