NEW YORK — Retailers shopping the Industry (212), Moda Manhattan and Annex trade shows here last week were looking for the next big trends for fall.
What they found were trends that were all across the board, said one retail executive at the Jacob K. Javits Convention Center, where the Industry and Moda shows took place May 4-6. Annex, a smaller version of Designers & Agents, staged its second Manhattan edition May 5-7 in a sunny loft space at The Starrett-Lehigh Center on West 26th Street.
“The Industry show was great for items, but I walked both shows looking for emerging trends. For instance, I really liked the cute T-shirts by Bella-Chic — they would be great with jeans. Just a really cute top,” said Key Hunter, fashion forecaster at Macy’s East. “At Moda, the theme seemed to be hats. Hats in different styles, felt hats with leather trims and in different shapes and not with traditional applications.
“Every show is different but it’s very important to attend all of them to see what everyone is showing. You try to be prepared, but if the hottest rap artist wears something that’s the next big thing — that can blow your six-month plan out of the water.”
Store owner Patricia Timm of St. Tropez boutique in Virginia Beach, Va., was perusing the two Javits Center shows for sweaters and fall items with a “fresh” twist.
“My store is like a mini-department store,” Timm said. “I do everything from denim to accessories and dress a customer 15-years to 50-years old. But I’m really going toward comfort clothing and items that are very casual and comfortable. Business has been good, though, so I can’t complain.”
Better sportswear line Kiko’s sales representative, Terri Kurland, said bookings at the Industry (212) show were strong.
“There are just so many junior lines out there and the misses’ customer doesn’t know where she fits in,” Kurland said. “So we feature garment-dyed fabrics in styles designed to fit this woman. We call it ‘lifestyle.’ Business is up 40 to 50 percent from the last show.”Alec Izarov, designer at NY77, which showed at Moda Manhattan, said people were buying a lot of sweaters, tops and separates in shades of brown and black.
“Everybody who stops is buying, but it is slow,” Izarov said. “We’re doing really well with coats. Overall, we’ve done about $500,000 in volume. We won some new accounts and saw some old ones.”
Meanwhile, a mixed array of 25 exhibitors showed at Annex, including hat designer Tracy Watts, T-shirt maker Christina Lehr, Dulce Bags and Balamani.
“It’s been a great show,” said Susan Eisenberg, vice president of sales at Calypso by Christiane Celle, which is known for its breezy, pastel-colored clothes. “Buyers love that it’s open and airy. Overall, we booked close to $120,000 for the show.”
D&A co-founders Ed Mandelbaum and Barbara Kramer said they are committed to producing a tightly edited show, featuring designers with a “point of view.”
Mandelbaum said the show “could have been five times bigger,” but the organizers “are committed to making sure the taste level and quality are up to our standards and we want people to walk away and say ‘what a great show.’”
Kramer added that a lot of the companies don’t have a New York showroom and use the D&A venue as a place to meet with retail representatives.
She added: “We want to make sure when buyers walk the show, like an art display, what they see is a clear and concise image.”
Alberta Ferretti's "Rainbow Week" sweaters are back. The designer closed her #MFW show with a few day-of-the-week sweaters, which first debuted on the catwalk last January as part of the pre-fall 2017 collection. #wwdfashion (📷: @delphineachard)