NEW YORK — Sears snagged one of the Internet’s biggest apparel merchants with its deal this month to acquire Lands’ End, but the retail giant has its work cut out for it if it expects to attract many of those fashion cybershoppers to...
NEW YORK — Sears snagged one of the Internet’s biggest apparel merchants with its deal this month to acquire Lands’ End, but the retail giant has its work cut out for it if it expects to attract many of those fashion cybershoppers to its own e-commerce site. That’s the message in the numbers reported Tuesday by Rochester-based market researcher Harris Interactive, which has found, among other things, that approximately 17 percent of Sears.com shoppers also shop at LandsEnd.com, while only 12 percent of LandsEnd.com shoppers shop at Sears.com. Part of the gap revealed in the Harris online poll of 2,146 people, taken last month, can be explained by Sears’ slim assortment of apparel on its Web site, which is currently limited to work wear, and, in the past, has included school uniforms. (As noted in WWD, Sears plans to start carrying Lands’ End apparel on its Web site.)But some of the difference also may reflect variances in the online shoppers themselves. For example, Harris Interactive reported visitors to LandsEnd.com are better educated and more affluent than Sears.com shoppers: 27 percent of them hold post-graduate degrees, versus 11 percent of Sears.com visitors; and 38 percent live in households with annual income north of $75,000 against 26 percent. Perhaps as a result, customers of LandsEnd.com are also more Web savvy, with 27 percent having made a purchase online more than five years ago, compared with just 19 percent of Sears.com shoppers. In addition, 56 percent of LandsEnd.com shoppers buy something online more than once a month, against 45 percent of Sears.com customers.Despite those differences, respondents to the Harris Interactive survey rated their satisfaction with the Lands’ End Web site an 8.42 on a scale of one to 10, and Sears.com, an 8. As for specific attributes of the sites, Lands’ End scored an 8.44 on ease of use to Sears’ 7.94; an 8.54 on information available, versus 7.89, and an 8.44 on product selection versus 7.78.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews