NEW YORK — Don’t look now Wal-Mart, but Sears is eyeing your format — and that includes beauty.

When Sears opens its 210,000-square-foot Sears Grand pilot store in West Jordan, Utah, in September, along with the introduction of dry groceries and a garden center, it will present an array of traditional mass market beauty and health care brands including Revlon, L’Oréal and Maybelline.

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