LOS ANGELES — "Project Runway'' winner Jeffrey Sebelia is branching out with the launch of a namesake young contemporary line.
The Jeffrey Sebelia line, launched during the market here last week maintains the edgy signature of Sebelia's higher-end label Cosa Nostra, but is geared to a youthful audience, with wholesale price points of $38 to $78.
"This new line is intended to reach a younger customer who cannot afford Cosa Nostra,'' said Sebelia, whose line is available at the Steve Martino & Assoc. showroom in the New Mart here. "The clothes are less serious and expensive and more playful and flirty."
Inspired by the heroine played by Beatrice Dalle in the 1986 movie "Betty Blue," Sebelia said the line tries to capture "dressing with an eclectic taste and putting together your own look."
The 100-piece collection includes silk dresses with Forties silhouettes, colorful ruffled skirts paired with muted tank tops and loosely fitted blouses over big-buttoned denim shorts.
Sebelia hopes that such a wardrobe will "elevate the confidence of a girl who is otherwise self-conscious. I want [the girls who wear my clothes] to feel happy, sexy and confident."
Stepping away from his Cosa Nostra celebrity clientele, which includes Gwen Stefani and Tommy Lee, Sebelia envisions the new collection selling in a range of stores.
"Girls today shop at H&M and Urban Outfitters, and then go to boutiques and put it all together," he said.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)