That is the advice marketing experts give for companies eager to tap into the all-important boomer market which, as reported, has more money to spend on apparel and other products than any generation in history. While most brands continue to skew younger, more and more companies are recognizing the opportunity the boomers represent. And, marketing experts say, the way to appeal to them is with campaigns that convey sensuality, authenticity and — above all — sensibility.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)