That is the advice marketing experts give for companies eager to tap into the all-important boomer market which, as reported, has more money to spend on apparel and other products than any generation in history. While most brands continue to skew younger, more and more companies are recognizing the opportunity the boomers represent. And, marketing experts say, the way to appeal to them is with campaigns that convey sensuality, authenticity and — above all — sensibility.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"