NEW YORK — The pairing of Sephora and Klinger Advanced Aesthetics promises to deliver a long-pursued link between scientific beauty services and retail traffic.
This June, the two companies will open a side-by-side retail concept in NorthPark Center, located in North Park, Tex.
The two outlets, which will each have its own entrance, share two doorways along their adjoining wall to funnel shoppers back and forth.
"This relationship is really about creating a different retail paradigm," said Jane Terker, Klinger's chief marketing officer, adding that the two companies have not entered into a formal, financial partnership. She noted that both Klinger and Sephora have signed separate leases.
The strategic adjacency gives Sephora an entry into enhancement services, such as microdermabrasion and facials — Klinger's heritage. Klinger's 5,000-square-foot space will offer a range of light medical, spa and salon services, from Botox and Restylane injections to manicures and haircuts.
Each of the light medical services will be performed by either a nurse practitioner or a plastic surgeon. Terker said the services are competitively priced, with facials ranging from approximately $100 to $165.
Upon entering the Klinger center from the mall, visitors will see a reception area, outfitted in the brand's color scheme of slate blue and white. The salon is located to the right of the front entrance, and the area for facial and body treatments is straight ahead. Light medical services are located in the back of the space, beyond a sign that states that Johns Hopkins Medicine has reviewed all protocols and procedures. First-time visitors to the center will be given an evaluation using the Klinger Diagnostic system, which is designed to recommend services based on a litany of factors, such as skin tone, face shape and sun damage.
"The Sephora shopper has been asking for this," said Terker, referring to the retailer's customer research.
The two companies began mulling over a partnership a year ago, about the same time Klinger approached Sephora about taking on its over-the-counter-grade skin care collection, called Cosmedicine.
Sephora exclusively rolled out the 15-item line in February, dressing its store windows with Cosmedicine's slogan, "Truth Is Beauty." To reaffirm its bold positioning, Klinger recruited Johns Hopkins Medicine to consult on the clinical trials and quantitatively measure product benefits.Terker declared, "There's just nothing like it in retail."
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