By  on November 1, 2010

With men away during World War II, moreand more women were entering the workforce. WWD covered all aspects of this new market, from Mainbocher’s designs for the women of the U.S. Naval Reserve to the “most serviceable fabrics” for workwear. On the more entertaining side was a Sept. 3, 1942 story that parodied the worst types of female employees, called “DANGER! No ‘Help Wanted’ From —.” Here, the breakdown.

Glittering Gertie: “[She] is definitely not wanted anywhere around moving machinery; all her sparkling gadgets which spell glamour to her are symbols of ‘danger’ to her employees. If she works for Uncle Sam on his biggest projects she must cast bracelets, rings, pins and earrings into her jewel box and come to work a Simple Sal!”

Sweater Sue: “[She] is not popular as a worker in plants which are full of moving parts. It is too easy for all sorts of things to get caught in the loose-knitted stitches. Off with the sweater and on with the overall[s]!”

Organdie Olga: “Organdie, while all right in its place, isn’t a work-clothes fabric and just doesn’t look right with ‘pants.’ Besides, all those ribbons may catch in things and cause disaster.”

Fluffy Flo: “Ruffles are just entirely out of the Work Clothes Picture, though they may do all right in the boudoir.”

Baggy Betty: “She’s not only baggy, she’s sloppy, and this doesn’t help her own morale or that of any of the other workers. Besides her loose ends of hair, her flying tie and ill-fitting slacks are all ‘catch traps.’”

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