Seven For All Mankind is done playing around with children's wear.
After a small test run, the Los Angeles premium denim brand will launch a full children's sportswear collection for girls and boys this fall. In addition, the company is introducing a children's sportswear line under the Great China Wall brand.
"We wanted to widen up the collection by featuring a slightly more sophisticated edge," said Jennifer Highman, vice president of sales. "We know that children tend to emulate their parents or other important adults in their lives, so we wanted to offer them the opportunity to wear smaller versions of this season's hottest styles."
Under the Seven For All Mankind brand, the line consists of a range of denim jeans — from trendy slim fits to wider-leg trousers in colors like dark indigo, gray, black and brown. To work with the jeans, there is a large variety of T-shirts, jackets and trenchcoats, in addition to denim shift dresses accented with gold hardware, velvet jackets and a houndstooth coat.
The Great China Wall children's line is more casual in feeling, but with many handmade details, such as dyed hoodie sweatshirts and hand-placed crystal details on jeans pockets. In both collections, details play an intricate role in making them both child-friendly and fashion-forward.
"The line was inspired by key looks from our men's and women's collections, both of which featured several men's wear-inspired pieces," Highman said. "We wanted to translate the rich textures, innovative fits and novel embellishments from our adult collections into pieces on our children's line."
The collections already have been picked up by high-end specialty retailers such as Barneys New York, Neiman Marcus, Fred Segal and Scoop. The Seven For All Mankind line wholesales for $36 to $65, and the Great China Wall line ranges from $28 to $109.
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