LOS ANGELES — Seven Licensing Co., a new company formed by Tarrant Apparel Group chairman Gerard Guez, has acquired the U.S. rights to the French jeans label Seven7.

Guez acquired the label’s U.S. rights from French businessman Maurice Ohayon, who has owned the label, originally trademarked in Italy in 1978, for four years, Tarrant said. Terms of the deal were not disclosed.

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