LOS ANGELES — Ending weeks of frenzied speculation about a trademark snafu with hot denim brand Seven, the label’s co-owner Peter Koral confirmed the company is appealing a trademark infringement judgement handed down by a French court against a retailer carrying its product.

According to the U.S. Patent and Trademark office, the combination numeral and word trademark 7Seven is registered to an Italian corporation, Seven SpA Corp., which owns the rights to produce men’s and women’s jeans under the 7Seven label in the U.S. A representative of that mark sued French retailer Paul and Joe, claiming the shop’s Seven jeans were actually counterfeit 7Seven merchandise.

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