NEW YORK — Seventh on Sale is coming back in full force this fall.
The charitable sample sale, which was founded by the Council of Fashion Designers of America Foundation and Vogue magazine in 1990, will feature the return of public shopping days in addition to the eBay auction; a slew of new sponsors, and a goal to more than double the $1.7 million raised for HIV/AIDS organizations in 2005, when it was resurrected after a 10-year hiatus.
It will launch with a black-tie gala and shopping event on Nov. 15, followed by a three-week sample sale at 7thonSale.eBay.com, ending Dec. 6.
MAC AIDS Fund, Marc Jacobs International and Topshop are joining CFDA Foundation, Vogue, eBay, Kenneth Cole Productions and Polo Ralph Lauren as sponsors. In addition to providing financial support, the sponsors participate in organizing the event and offer the manpower to produce it.
CFDA president Diane von Furstenberg and Vogue editor in chief Anna Wintour, who are spearheading the initiative, will cochair the gala with Meg Whitman, president and chief executive officer of eBay Inc.; Kenneth Cole; Ralph Lauren; Marc Jacobs; John Demsey, group president of the Estee Lauder Cos. Inc. and chairman of MAC AIDS Fund; Sir Philip Green, group ceo of Topshop, and Kate Moss.
To drum up more money, public shopping days will be held Nov. 16 to 18, offering a mix of women's, men's and children's wear as well as home goods donated by designers. Tickets for the public shopping days are expected to be about $25.
"While 2005 was incredibly successful, and we extended our reach by going to eBay, the missing piece was that there was no public shopping event," said Steven Kolb, executive director of the CFDA.
The location of the gala and shopping event hasn't been disclosed, but more than 300 companies are expected to donate merchandise.
Seventh on Sale has raised close to $13 million in the four times it has been held. The money has been distributed to many organizations, including the AIDS Community Research Initiative of America, amfAR, Gay Men's Health Crisis, God's Love We Deliver, Alpha Workshops, Greenhope Services for Women, HIV Law Project, Harlem United Community AIDS Center and the Latino Commission on AIDS."AIDS for many years was at the forefront of people's consciousness," Kolb said. "While the epidemic continued, the support diminished, but the 2005 event was recommitment from part of the industry. In addition to raising $1.7 million in 2005, it really revitalized the New York City AIDS Fund, which had been dormant for many years."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast