NEW YORK — Bikinis and maillots are about to get the royal treatment, Bryant Park style.
For the first time, 7th on Sixth, a division of IMG, and the Greater Miami Convention & Visitors Bureau, is pulling together four days of swimwear fashion shows in the Sunshine State. Billed as “Sunglass Hut Swim Shows Miami Presented by Lycra,” the event will be held July 16 to 20 at The Raleigh in Miami Beach.
Fern Mallis, executive director of 7th on Sixth and vice president of IMG, said, “With more and more designers creating or licensing swimwear lines, there is a definite need within the international fashion industry for organized runway shows.”
Norma Kamali was among the first designers to sign up for the shindig at the Raleigh, which is where omnipresent partygoers Lindsay Lohan and Paris Hilton rang in the new year. Other participants will be announced at the end of next month or in early March, a 7th on Sixth spokesman said.
The city will be teeming with swimwear buyers and manufacturers since Cruise 2005, the swimwear industry’s leading trade show, will take place at the Miami Convention Center July 17 to 21. In recent years, attendees have criticized the event’s group fashion show, which featured bikini-clad models holding numbered placards, for being outdated.
In addition to swimwear, resort pieces, sunglasses and other accessories will be featured on the catwalk at the Sunglass Hut-sponsored shows.
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