LOS ANGELES — A runway show, complete with lights, sound, security, dressers and production for only $750?
That’s the rate 7th on Sixth announced Friday that it is offering for its smallest venue at the Downtown Standard during Mercedes-Benz Shows L.A., April 1-4. The Atelier, as the space is called, accommodates 200 guests and a 74-foot, U-shaped runway.
The other two sites are just as much a bargain. The mezzanine-level "Avenue" space features a 72-foot runway and holds 240 people at a cost of $1,200. The largest venue, The Lot, a tent on the parking lot adjacent to the hotel’s entrance, can seat 475 and fit an additional 125 standing along its 78-foot catwalk. The price: $3,500.
By contrast, the largest tent space at Bryant Park, where 7th on Sixth produces Mercedes-Benz Fashion Week in New York, can accommodate 1,000 guests at a cost of $39,500.
"We knew we had to offer something different to L.A. designers," said Fern Mallis, vice president of IMG and executive director of 7th on Sixth. Complimentary hair services are even being offered as part of Redken’s title sponsorship, also announced Friday. As reported, Vogue is also on board.
Funding is an issue anywhere, but it particularly has been a hot topic in the design community here, which struggles each season to stage shows that have mostly been long on enthusiasm but short on production quality. To wit, Michelle Mason was named Friday the first MBSLA recipient of an underwritten show. Mason’s have always been anticipated events during this city’s presentations; however, the designer had to skip the last two seasons because of a lack of sponsorship.
Across town in Culver City, Smashbox Studios was hatching the final details of its own fashion week series, March 31-April 3. Co-owner Dean Factor confirmed that Rami Kashou and Eduardo Lucero would show there, and that contracts were about to be signed with 12 other designers. Lighting packages start at $500, he said, and participants have complimentary access to Smashbox makeup artists.
Meanwhile, the California Market Center will again do a show calendar this season to keep track of all the events.
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)
@denimdaysfestival, which initially launched in Amsterdam in 2014 and has since expanded to New York, is heading to Nashville for the very first time. The two-day festival, which will take place in November, will feature brand activations, hands-on workshops by artisans and denim mills, a vintage market, live entertainment, and local food and drinks. Get all the details on WWD.com. #wwdnews #wwdfashion
Later this month, the popular “Diana: Her Fashion Story” exhibit will be reopening. @historicroyalpalaces, the charity that manages @kensingtonroyal, has been working towards adding new, never-before-seen garments to the exhibit, including this dress created by Gianni Versace for a fund-raising dinner at the Museum of Natural History in Chicago. The exhibit will reopen on April 26 at Kensington Palace @wwdfashion
“Our family has always been engaged and interested in the world around us. [My brothers and I] were always encouraged to have our own opinion at a young age, which is not always something a child is asked — especially to have an opinion with reasoning behind it,” said @yarashahidi on becoming an activist. We caught up with the 18 year old last week, where she talked about her road to acting, how “Black-ish” led her to start conversations about identity and more. Head to WWD.com to read what she had to say #wwdeye (📷: @chelsealaurenla)