LOS ANGELES — A runway show, complete with lights, sound, security, dressers and production for only $750?
That’s the rate 7th on Sixth announced Friday that it is offering for its smallest venue at the Downtown Standard during Mercedes-Benz Shows L.A., April 1-4. The Atelier, as the space is called, accommodates 200 guests and a 74-foot, U-shaped runway.
The other two sites are just as much a bargain. The mezzanine-level "Avenue" space features a 72-foot runway and holds 240 people at a cost of $1,200. The largest venue, The Lot, a tent on the parking lot adjacent to the hotel’s entrance, can seat 475 and fit an additional 125 standing along its 78-foot catwalk. The price: $3,500.
By contrast, the largest tent space at Bryant Park, where 7th on Sixth produces Mercedes-Benz Fashion Week in New York, can accommodate 1,000 guests at a cost of $39,500.
"We knew we had to offer something different to L.A. designers," said Fern Mallis, vice president of IMG and executive director of 7th on Sixth. Complimentary hair services are even being offered as part of Redken’s title sponsorship, also announced Friday. As reported, Vogue is also on board.
Funding is an issue anywhere, but it particularly has been a hot topic in the design community here, which struggles each season to stage shows that have mostly been long on enthusiasm but short on production quality. To wit, Michelle Mason was named Friday the first MBSLA recipient of an underwritten show. Mason’s have always been anticipated events during this city’s presentations; however, the designer had to skip the last two seasons because of a lack of sponsorship.
Across town in Culver City, Smashbox Studios was hatching the final details of its own fashion week series, March 31-April 3. Co-owner Dean Factor confirmed that Rami Kashou and Eduardo Lucero would show there, and that contracts were about to be signed with 12 other designers. Lighting packages start at $500, he said, and participants have complimentary access to Smashbox makeup artists.
Meanwhile, the California Market Center will again do a show calendar this season to keep track of all the events.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)