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Shamask: By all accounts, it seemed that Eighties fashion darling Ron Shamask, known for his dramatic clothes, had fallen off the radar. Yes, he has occasionally emerged into public view, as he did with the knockout collection he showed in 1998, but there has been nary a whisper since then.
Until this week.
Shamask had scheduled his by-appointment showing on the last day of fashion week, and it seems everyone has called to see his latest collection. It all came as a shock to Shamask. “I’ve made absolutely no effort to get press, for the past six years,” he said in his Madison Avenue shop. “I just wanted to do clothes that are simple and comfortable.”
He has, in fact, been selling over the last few seasons at retailers such as Neiman Marcus, Stanley Korshak and Takashimaya, as well as some other fine specialty stores. According to the designer, the firm does about $3 million in volume a year.
Shamask’s collection has grown with each season, and for spring, the designer showed basic pieces, such as an easy pull-on skirt and pants, a great oversize shirt and one beautifully cut, simple jacket in cotton, linen and seersucker. There were also oversized, bright four-ply cashmere pullovers, a silk caftan with a tie-dye look and lots of terrific white linen or cotton shirts. Shamask, having been in the Geoffrey Beene genre, has pretty much swung into the Zoran camp. Luckily for everyone, he has the talent to choose.
This story first appeared in the September 16, 2004 issue of WWD. Subscribe Today.