NEW YORK — While some tennis players like to make bold fashion statements at the U.S. Open, Maria Sharapova's newest on-court look will be sleek and simple, reflecting her penchant for dresses and colors.
The stylish 18-year-old on Monday unveiled the Nike A-line dress she will wear at the upcoming matches. It's a light blue number with yellow piping and is made out of Nike's Sphere cooling fabric.
"I love to look elegant and this dress is very light and cool," she told a packed house at the Town Tennis Club here. "The best thing about tennis is that you can wear cute little dresses and express your individuality."
Sharapova, clad in a white tank top, light blue shorts, flip-flops, a cropped brown jacket and flashy jewelry, chatted with teenage girls who peppered her with questions about fashion, tennis and school. At the event, organized by Nike and moderated by MTV VJ Quddus, Sharapova seemed relaxed and joked about what it's like for her to be in the public spotlight.
"I am a teenager, just like you," she told the dozens of girls in the room, which was set up to resemble a teenager's bedroom, complete with pink and purple pillows. "Sometimes I have bad hair days and I think nothing can help me."
Sharapova said she plans to hit the Marc Jacobs store while in town and is a big fan of the Meatpacking District.
"It's great to be in New York because the crowd is so into tennis and they love to scream and shout," she said. "In Wimbledon, it's very quiet and everyone is sipping their tea the whole time."
The Open has become something of a catwalk for athletes and companies who use the matches to showcase new looks and test materials and products. Last year, Serena Williams wore performance denim and black leather looks from Nike that drew strong public reactions, although she has since toned down her looks. At Wimbledon, Sharapova showed her signature flair by wearing sneakers with real gold trim and a white pleated dress with gold piping.
Sharapova has a lot riding on the U.S. Open, since she hasn't won a Grand Slam tournament this year after taking Wimbledon in 2004. She also dropped out of the recent Rogers Cup tournament in Toronto due to a shoulder injury. But she fulfilled a lifelong goal Monday when she became the top-ranked player on the Women's Tennis Association Tour Singles Ranking. The rankings reflect a players performance, as well as her record against other players."I feel optimistic about the Open and my shoulder is doing well," she said.
Sharapova's event was the first in a series of happenings around town for the Open, which takes place at the U.S. Tennis Center in Flushing, New York and sometimes brings together unlikely companies and players. On Tuesday, Sharapova will hit Fortunoff's to unveil a new Tag Heuer watch, and on Thursday, Williams will stump for Land Rover to showcase new car models at the Manhattan Automobile Company.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)