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She Got Game

NEW YORK — Girl’s sports aren’t just about tennis and yoga anymore. The ladies are taking it to the hoops, the slopes and even the death-defying ramps of skateboarding. And the $16 billion activewear industry is taking notice, trying...

Here, Reebok’s cotton T-shirt and Tactel nylon and Lycra spandex pants.

Here, Reebok’s cotton T-shirt and Tactel nylon and Lycra spandex pants.

John Aquino

NEW YORK — Girl’s sports aren’t just about tennis and yoga anymore. The ladies are taking it to the hoops, the slopes and even the death-defying ramps of skateboarding. And the $16 billion activewear industry is taking notice, trying to find the right balance between the powerful, sometimes fickle women’s sports scene and the growth of sporty lifestyle merchandise. Here, Reebok’s cotton T-shirt and Tactel nylon and Lycra spandex pants.

This story first appeared in the February 13, 2003 issue of WWD.  Subscribe Today.