NEW YORK — Shiseido is ramping up its color cosmetics offerings with four new products designed to add at least 5 percent to the brand’s color business in the next 12 to 18 months.

The company will add Creamy Eye Shadow Duos in six color combinations, each retailing for $25; three shades of Corrective Concealer, $30 each; two types of mascara, Advanced Volume Mascara, $19, and Extra Length Mascara, $19, each in three shades, all in September. As well, the company will add three shades to its lip gloss lineup and three shades to its lip pencil collection. The products will be available in 850 U.S. department and specialty stores.

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