NEW YORK — Shiseido’s strategy for expanding its body care business in the U.S. should strike a chord with the majority of Americans concerning an all-consuming obsession: fat.
Body Creator, a cellulite-reducing body gel that is said to assist in fat burning, will launch in March in 750 department and specialty store doors in the U.S. The product, launched in Japan in April 2002, has sold more than 1.3 million units to date, noted Heidi Manheimer, president of U.S. operations at Shiseido.
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