Luxury products purchased by consumers with over $100,000 annual income, ranked by percentage of consumers buying products in a specific category.
That high-income consumers with household incomes of over $100,000 purchaseluxury categories more often than shoppers earning between $50,000 to $99,999, should come as no surprise. There are great differences in art and antiques (24 percent for the wealthier group versus 7 percent), linens and bedding (38 percent versus 22 percent), automobiles (28 percent versus 13 percent), and fabrics and wall coverings (33 percent versus 18 percent), which stands to reason. However, apparel and accessories also showed a significant difference of 21 points, while fragrance and beauty had an 18-point spread between the two groups. Unity Marketing’s Pamela Danziger, who wrote the book "Why People Buy Things They Don’t Need," says the answer lies as much in the consumer’s mind-set as income level. Higher-income shoppers consider most of the categories on this list to be necessities, regardless of the price. Of course, the fashion and beauty industries have been trying to convince shoppers that they can’t live without apparel and fragrance for years.
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