NEW YORK — The riddle raised by the E-tailing Group’s first back-to-school Mystery Shopping Study is why so few retailers are integrating their online and offline presences to make the most of the season. The National Retail Federation, for one, has estimated that consumers will spend $14 billion on back-to-school this year.

While 85 percent of the Web sites studied offered in-store returns, only 33 percent promoted in-store pickup of products purchased online, for example.

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