By and  on October 11, 2006

Lisa Rinna, owner and buyer, Belle Gray boutiques

What do you carry in your bag?
Lisa Rinna: Water, MAC Prrrr lip gloss, BlackBerry, EmergenC packets, business cards.WWD: How do you unwind at the end of the day?
L.R.: With a massage by Seline.
WWD: What do you eat?
L.R.: I don't eat usually during the shows.
WWD: What key items are you looking for?
L.R.: Great dresses, fresh tops and new designers.
WWD: What shows will you hit?
L.R.: Kevan Hall, Ya-Ya, Erica Davies, Louis Verdad, Frankie B.
WWD: What is your energy boost?
L.R.: Yerba Mate tea.
WWD: Heels or flats?
L.R.: Heels!

Serene Hsu, president, HSN PR

What do you carry in your bag?
Serene Hsu: Cell phone charger, water, protein bars, concealer and Tab Energy.
WWD: Heels or flats?
S.H.: Flats. Chanel and London Sole ballet slippers.
WWD: Do you have a favorite outfit for fashion week?
S.H.: Frankie B. jeans and cashmere sweaters.
WWD: What is your pre-show ritual?
S.H.: Coffee, Tab Energy and a lot of prayers.
WWD: How do you unwind at the end of the day?
S.H.: I don't do that until fashion week is over.
WWD: How do deal with crashers?
S.H.: As politely as possible. I've literally removed people from the front row myself. That's the most horrifying part of fashion week.

Phira, agent, Photogenic Models
What are the five essentials in your pockets?
Phira: Blackberry, iPod, whisky flask, my charts.
WWD: What's on your iPod?
P.: R&B, jazz and classical. It calms me down when I have designers screaming at me.
WWD: What shoes do you wear?
P.: Dunks Jordans, Blazers and Chucks.
WWD: What is your fashion week uniform?
P.: Plain white T-shirt and good jeans. I like Acne, Corpus, Nudie and APC.
WWD: What is your pre-show ritual?
P.: I go backstage and give everyone hugs and kisses and make them feel great. Let them know that their agent loves them.
WWD: What is your favorite energy booster?
P.: I drink lots of water.
WWD: Favorite late-night eats?
P.: I like the Mexican stands and Sushi Mac on Third Street.

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