MAGIC attendees will be able to navigate the global supply chain a bit easier, thanks to two new initiatives in the show’s Sourcing Zone.

The Sourcing Hub, a 3,000-square-foot presentation by MAGIC, is designed to facilitate networking, communication and commerce between apparel buyers and producers.

The Sourcing Zone Summit, a series of daily seminars, aims to educate and communicate critical factors, trends and the latest advances affecting the industry’s global supply dynamics.

Peter M. McGrath, senior vice president and director of product development, trend and quality sourcing for J.C. Penney Co., is slated to deliver a keynote address Tuesday at 11:45 a.m. at the Las Vegas Convention Center, Room N254 on the second floor above the North Hall.

After McGrath’s presentation, MAGIC organizers will host a news conference with leaders from the American and European fashion, financial and sourcing industries, offering insight into the challenges and opportunities facing the fashion industry. Sourcing experts include Julia Hughes, vice president of international trade and government relations for the U.S. Association of Importers of Textiles and Apparel; Emma Ormond, international trade consultant for PricewaterhouseCoopers; Peter Craig, trade commissioner of the Embassy of Mauritius; Brenda Jacobs, an attorney representing clients before the Office of the U.S. Trade Representative, the U.S. Department of Commerce and other agencies, and David Birnbaum, who is developing a program with the United Nations to teach fabric and trim sourcing to garment factories in developing countries.

The center of the Sourcing Hub features four information desks:

  • The Global Sourcing Information Center allows attendees to learn about exhibitor profiles and seminar information and handles overall Sourcing Zone inquiries.

  • The Sourcing Executives Desk lets attendees schedule show floor tours and find more exhibitor information.

  • The Interpreter Service Desk provides translation services in Korean and Mandarin Chinese for retailers and exhibitors.

  • The Fabric & Trend Information Desk offers information about fabric@MAGIC and arranges floor tours of the show.
The Sourcing Zone at MAGIC, located on the first level of the South Hall, represents the apparel industry’s supply chain and its commerce. MAGIC created this show sector to provide branded and private label apparel marketers the ability to source, research and fulfill their product and production needs. It also provides an environment where contract manufacturers can present their production capabilities to this purchasing community.More than 350 exhibitors, of which approximately 240 are new, from more than 35 countries are on hand, representing the chain of supply for the entire apparel industry. The Sourcing Zone is the largest marketplace in the Western Hemisphere servicing the production and supply sides of the apparel industry, according to MAGIC officials.

Meanwhile, fabric@MAGIC brings together domestic and international suppliers of fabric, trim, leather, suede, fiber and new design technology.

Now in its third season, fabric@MAGIC includes 109 exhibitors, 84 of them new, from 13 countries, up from 63 exhibitors at last February’s edition.

Further bolstering fabric@MAGIC, the Fabric & Trend Information Desk at the Sourcing Hub is offering spring 2005 trend forecasts for $50, providing an accurate representation of upcoming trends.

Mannequin displays on the fabric@MAGIC floor, as well as at key points throughout the MAGIC Marketplace, highlight cutting-edge fabric and trims from the show’s exhibitor base.

Finally, the American Trend & Color Committee’s Spring-Summer 2005 Trend Seminar, sponsored by the International Fashion Fabric Exhibition, will be presented at all seminar venues at the show.

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