NEW YORK — Relishing the crowd that live hair demonstrations draw at beauty trade shows, the International Beauty Show is putting a fashion twist on their usual demo this weekend during the organization’s annual three-day exposition at the Jacob K. Javits Center. The new event, called Fuse, looks to raise money for a new charity and also to educate show attendees on the industry’s latest fashion and beauty trends.

Presented by American Salon magazine and the National Cosmetic Association, Fuse will feature hairstylists Frédéric Fekkai, John Sahag and Antoinette Beenders, who will each style, discuss and demonstrate their interpretation of spring’s hair trends during two 90-minute shows scheduled daily for 10:30 a.m. and 1:30 p.m. on Sunday and Monday in the Javits Galleria.

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