NEW YORK — Relishing the crowd that live hair demonstrations draw at beauty trade shows, the International Beauty Show is putting a fashion twist on their usual demo this weekend during the organization’s annual three-day exposition at the...
NEW YORK — Relishing the crowd that live hair demonstrations draw at beauty trade shows, the International Beauty Show is putting a fashion twist on their usual demo this weekend during the organization’s annual three-day exposition at the Jacob K. Javits Center. The new event, called Fuse, looks to raise money for a new charity and also to educate show attendees on the industry’s latest fashion and beauty trends.
Presented by American Salon magazine and the National Cosmetic Association, Fuse will feature hairstylists Frédéric Fekkai, John Sahag and Antoinette Beenders, who will each style, discuss and demonstrate their interpretation of spring’s hair trends during two 90-minute shows scheduled daily for 10:30 a.m. and 1:30 p.m. on Sunday and Monday in the Javits Galleria.
Fuse expects to attract up to 800 hair professionals per show. Tickets cost $65, and a portion of the proceeds will benefit Salons Against Domestic Abuse Foundation, a new foundation created by NCA, designed to train cosmetologists to recognize the signs of abuse in clients or peers.
Each stylist has called on designer friends to lend clothes for the event. Fekkai, for example, has called on Rebecca Taylor, Benjamin Cho and Emanuel Ungaro. Beenders’ models will wear designs by Alexander McQueen, Ghost and Catherine Malandrino. Clothes from Geová, Gaelyn & Cianfarani and Carlos Miele will be used during Sahag’s presentation.
Since the audience will consist of hairstylists from all over the country, hairstyles will represent an exaggerated take on spring hair trends, such as big hair and updos. Boiled-down versions won’t do for Fuse’s savvy attendees, Fekkai said. "It will be a little outrageous, we will push the envelope here. It will be very ‘fashion victim.’"
Sahag explained that attendees will likely pull elements from the styles they see and apply them to their clients, the masses. During his 30-minute presentation, Sahag plans to address the importance of a solid hair team, as well as the truth in how long it takes to create a certain look.
"You don’t need half an hour to do a ’do, it can be done in 10 minutes."
Fekkai is pleased to be taking part in the event so that he can give back to the industry."It is important to show fashion and trends and their link to hair and also how important knowing this is in your business," Fekkai said.
Fuse looks to become a permanent fixture at IBS, and it also looks to become a player in New York Fashion Week. Dana Lupton, group show director for Advanstar Communications Inc., IBS’ producer, is currently working on raising sponsors for what could be a two-day event showcasing five hairstylists for New York Fashion Week this September. Fuse would not take place under the tents at Bryant Park, but rather at an offsite venue.
More than 600 beauty exhibitors, including Vidal Sassoon, Redken, John Paul Mitchell Systems, Farouk and Matrix, are expected to exhibit at IBS this weekend. IBS runs alongside the American Spa Expo and the second annual American Spa & Skin Care Congress.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)