BIG BLOWOUT: You’ve got the stilettos and the hot dress ready for Fashion Week, but who has time to pop into the salon every day for a blowout? At least that was the thinking motivating Bumble and bumble — whose stylists, hairdryers in...
BIG BLOWOUT: You’ve got the stilettos and the hot dress ready for Fashion Week, but who has time to pop into the salon every day for a blowout? At least that was the thinking motivating Bumble and bumble — whose stylists, hairdryers in hand, are making house calls beginning today and going through next Thursday. But the blowdry appointments aren’t just for any fashionista —?the invitation-only list contains celebrities and fashion and beauty editors. Lucky recipients will also snag a customized collection of travel-sized Bumble and bumble products —?to make sure the blowout lasts through at least most of the week.
AND THEN THERE’S MAKEUP: After the hair’s done, Shu Uemura’s team of makeup artists are on hand to do the makeup. The brand, once again the sole cosmetics sponsor of Fashion Week, will again have a booth in the tents packed with the latest in the line, and makeup artists skilled at applying it. New colors coming from the brand later this year will also be previewed.
STEPPING OUT: Talk about a step in the right direction. Tired feet will be making tracks to the booth of one of Fashion Week’s sponsors, Schering-Plough — whose Dr. Scholl’s brand will offer free pedicures all week. Backstagers won’t be left out — Dr. Scholl’s is also sending teams backstage to offer pedicures and foot massages. And not that it will help most of this stiletto-loving crowd — not exactly known for practical footwear — but the brand will also offer showgoers complimentary insoles and other devices to make shoes more comfortable.
DOING IT ALL: You could call Nicole Miller’s backstage a one-stop shop. Everything from soup to nuts — er, hair to nails — will be done by the beauty experts of the Avon Salon & Spa. The all-star lineup includes colorist Brad Johns, stylist Joelle, star brow plucker Eliza Petrescu and head makeup artist Gita Bass. And to calm down models without the benefit of those cute little bottles of champagne, Avon Salon & Spa is also sending a team of massage therapists to the tents.
SHISEIDO A GO GO: Shiseido will play significant sponsorship roles in two fashion shows next week: Proenza Schouler on Wednesday and Zac Posen on Thursday. Proenza Schouler is understood to be the more heavily sponsored of the presentations, with the Japanese cosmetics giant covering close to half the costs. For both shows, makeup artist Tom Pécheux will create makeup looks. Shiseido’s involvement in Fashion Week, however, won’t stop there. Pécheux, and fellow Shiseido makeup artist Miyako Okamoto, will create looks — using Shiseido The Makeup — at three other fashion shows, Doo.ri, Re:Visions and Maria Cornejo for Zero. As well, the end of Fashion Week will mark the beginning of limited retail operations at the Shiseido Studio. The SoHo space, which the company opened in 1999, provides samples, services and education to consumers but doesn’t sell products. That will change Feb. 15.
GETTING CREATIVE: The who’s who of runway hair and makeup is often not finalized until days before the curtain rises. Not so for Creative Nail Design this season. A major sponsor of next week’s MAO Space venue, which will feature up to 15 designers, including Gary Graham, Liz Collins and Esteban Cortazar, Creative met with designers in early January. While collections were still in production, collaborators sketched nail designs like bejeweled swirls and corseted tips laced together. Before-the-fact beauty also influenced the Gen Art show, where it is said that index fingertips for Victor de Souza’s presentation will look like eyeballs — complete with lashes. About 5,000 tips were produced during the lead-time; after all, who wants to wait for polish to dry when the music is cued and the lights are on?
RED HOT: Redken is making sure fashionistas hear about their new line of products. The successful Redken styling booth that debuted last year returns to the tents. However, this time hair consultants will not just style hair, but will also tell visitors the best products for their particular hair type.
FACE TIME: Kinerase, the cult-like moisturizer designed to shrink pores and ease wrinkles, doesn’t want to be a beauty secret anymore. Beginning today, specially designed Kinerase product samples will be distributed within press bags, and will also be made available to makeup artists for runway use at all shows.
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)