BIG BLOWOUT: You’ve got the stilettos and the hot dress ready for Fashion Week, but who has time to pop into the salon every day for a blowout? At least that was the thinking motivating Bumble and bumble — whose stylists, hairdryers in hand, are making house calls beginning today and going through next Thursday. But the blowdry appointments aren’t just for any fashionista —?the invitation-only list contains celebrities and fashion and beauty editors. Lucky recipients will also snag a customized collection of travel-sized Bumble and bumble products —?to make sure the blowout lasts through at least most of the week.
This story first appeared in the February 7, 2003 issue of WWD. Subscribe Today.
AND THEN THERE’S MAKEUP: After the hair’s done, Shu Uemura’s team of makeup artists are on hand to do the makeup. The brand, once again the sole cosmetics sponsor of Fashion Week, will again have a booth in the tents packed with the latest in the line, and makeup artists skilled at applying it. New colors coming from the brand later this year will also be previewed.
STEPPING OUT: Talk about a step in the right direction. Tired feet will be making tracks to the booth of one of Fashion Week’s sponsors, Schering-Plough — whose Dr. Scholl’s brand will offer free pedicures all week. Backstagers won’t be left out — Dr. Scholl’s is also sending teams backstage to offer pedicures and foot massages. And not that it will help most of this stiletto-loving crowd — not exactly known for practical footwear — but the brand will also offer showgoers complimentary insoles and other devices to make shoes more comfortable.
DOING IT ALL: You could call Nicole Miller’s backstage a one-stop shop. Everything from soup to nuts — er, hair to nails — will be done by the beauty experts of the Avon Salon & Spa. The all-star lineup includes colorist Brad Johns, stylist Joelle, star brow plucker Eliza Petrescu and head makeup artist Gita Bass. And to calm down models without the benefit of those cute little bottles of champagne, Avon Salon & Spa is also sending a team of massage therapists to the tents.
SHISEIDO A GO GO: Shiseido will play significant sponsorship roles in two fashion shows next week: Proenza Schouler on Wednesday and Zac Posen on Thursday. Proenza Schouler is understood to be the more heavily sponsored of the presentations, with the Japanese cosmetics giant covering close to half the costs. For both shows, makeup artist Tom Pécheux will create makeup looks. Shiseido’s involvement in Fashion Week, however, won’t stop there. Pécheux, and fellow Shiseido makeup artist Miyako Okamoto, will create looks — using Shiseido The Makeup — at three other fashion shows, Doo.ri, Re:Visions and Maria Cornejo for Zero. As well, the end of Fashion Week will mark the beginning of limited retail operations at the Shiseido Studio. The SoHo space, which the company opened in 1999, provides samples, services and education to consumers but doesn’t sell products. That will change Feb. 15.
GETTING CREATIVE: The who’s who of runway hair and makeup is often not finalized until days before the curtain rises. Not so for Creative Nail Design this season. A major sponsor of next week’s MAO Space venue, which will feature up to 15 designers, including Gary Graham, Liz Collins and Esteban Cortazar, Creative met with designers in early January. While collections were still in production, collaborators sketched nail designs like bejeweled swirls and corseted tips laced together. Before-the-fact beauty also influenced the Gen Art show, where it is said that index fingertips for Victor de Souza’s presentation will look like eyeballs — complete with lashes. About 5,000 tips were produced during the lead-time; after all, who wants to wait for polish to dry when the music is cued and the lights are on?
RED HOT: Redken is making sure fashionistas hear about their new line of products. The successful Redken styling booth that debuted last year returns to the tents. However, this time hair consultants will not just style hair, but will also tell visitors the best products for their particular hair type.
FACE TIME: Kinerase, the cult-like moisturizer designed to shrink pores and ease wrinkles, doesn’t want to be a beauty secret anymore. Beginning today, specially designed Kinerase product samples will be distributed within press bags, and will also be made available to makeup artists for runway use at all shows.